Global Warming

How Media gives the Wrong Sense to Global Warming Debate in Public?

May 10, 2010 | Author: Yachi | Filed under: Climate Warming,Disaster,Global Warming

For more than a decade, scientists and policy makers have engaged in a sometimes vitriolic debate about the Earth’s climate. The debate concerns potential changes associated with increasing atmospheric greenhouse gases, popularly known as global warming. At present point to be considered is, how the media has presented scientific evidence regarding predictions of human-caused catastrophic [...]

For more than a decade, scientists and policy makers have engaged in a sometimes vitriolic debate about the Earth’s climate. The debate concerns potential changes associated with increasing atmospheric greenhouse gases, popularly known as global warming. At present point to be considered is, how the media has presented scientific evidence regarding predictions of human-caused catastrophic global warming?

Some feel global warming is one of the biggest frauds of our era, with some even believing it is designed to harm the US economy and make the UN more powerful. Others feel it is simpler than that, and instead, climate scientists are able to make a lot of money by using fear as a tool to earn more research grants.

The global warming debate is skewed by the media’s reporting, because it often gives disproportionate air time to the skeptics, according to Stanford University researchers.

“News media coverage of global warming has often offered ‘balanced’ accounts, quoting mainstream scientists and skeptics in the same story,” according to the research. “Balanced accounts might be considered admirable efforts to abide by the journalistic norms of objectivity and fairness.

“However, critics have noted that balanced reporting of this particular issue actually conveys a misleading portrait of the science of climate change, since scientists endorsing the mainstream view appear to outnumber skeptics.”

The news stories that respondents watched featured the views of only one skeptic and made no claim about the prevalence of such skeptical views. Still respondents generalized from a single skeptic to scientists more generally, perceiving less agreement among scientists broadly, the report concluded.
“Our findings suggest that balanced news coverage may have been at least partly responsible for discrepancies between the American public and the scientific community on issues of climate change,” it concluded.

In journalism, you’re supposed to provide what we call the “nut graf” to provide context to any story, including global warming.

Climate changes. Let’s deal with it.

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Is An Advertising Degree Right for You? | degree at home said on May 10, 2010, 12:43 pm:

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